BENEFICIILE INTRODUCERII RSC ȊN STRATEGIA AFACERII: UN STUDIU AL PARTENERIATELOR DINTRE ONG-URI ŞI FIRME
This paper aims to extend the area of social responsibility by highlighting the importance of partnership between non-profits and social responsibility based companies to attract financing. Three aspects of companies’ wealth are proposed and analysed – the top 100 most important companies in Romania after turnover, which took place in social programs with partnership: the company’s strategy, code of ethics and performance indicators. Continuing the analysis of how CSR could influence the core business of the companies through efficiency and productivity gains.
Keywords: CSR, NGO, partnership, economic performance, sustainability
Cuvinte cheie: CSR, ONG, parteneriat, performanță economică, durabilitate
