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THE INDUSTRIAL DESIGN ADVANTAGE
Around the world companies are using industrial design and other
design disciplines to gain an advantage in the market place through superior
customer experience. Companies use industrial design to differentiate from
competitors. It helps companies to create more competitive products that fit
with the needs of the target customers and communicate desired brand values.
As a result industrial design improves business performance in all key metrics.
It would be a mistake however to think of industrial design as just making
another pretty product; it is about ensuring the product is user friendly and
operates effectively as well. “Design is not just what it looks like and feels like.
Design is how it works.” – Steve Jobs, Apple.
Cuvinte cheie: design industrial, competitivitate, avantaje

35 AVANTAJELE DESIGNULUI INDUSTRIAL