Nicoleta COJOCARIU


35-58 PERCEPȚIE SUBLIMINALĂ ȘI FACTORI EXTERNI ÎN RECLAMELE DE TELEVIZIUNE

SUBLIMINAL PERCEPTION AND EXTERNAL FACTORS IN TV COMMERCIALS

       In this paper we examined the subliminal perception of exposure to TV commercials and identified which variables cause consumers to take the buying decision. We conducted an experiment that highlighted the fact that, besides the subliminal perception of advertisements, external factors have an important role. By the descriptive method we have highlighted the mechanisms that contribute to the positive perception of the brand. Novelty is precisely the extension of this concept of subliminal advertisements in the cognitive field, in the processing of information and in behavioral change as a result of exposure to TV commercials and external factors. 

Keywords: subliminal perception, external factors, TV commercials, brand perception Cuvinte cheie: percepția subliminală, factorii externi, reclamele TV, percepția mărcii

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35-74 PROPUNERI DE MODERNIZARE A COLTERM TIMIȘOARA

PROPOSALS FOR THE MODERNIZATION OF TIMISOARA COLTERM

In our paper we perform a SWOT analysis of the thermal energy distribution system in Romania. The case study will refer to the local district heat company of Timisoara, SC Colterm SA. For this company, its current situation will be analyzed and solution for the modernization will be proposed, directly referring to cogeneration solutions for the thermal energy, losses reduction solutions, pollution reduction solutions.

Keywords: district heating, SWOT analysis, distribution network losses, alternative energy sources Cuvinte cheie: termoficare, analiza SWOT, Colterm, pierderi din rețea, surse alternative de energie

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