33-23 TRANSFORMĂRILE MARKETINGULUI ÎN RAPORT CU EVOLUȚIA TEHNOLOGICĂ


TRANSFORMATION IN RELATION TO DEVELOPMENT MARKETING TECHNOLOGY The paper highlights the rapidly changing economic environment and competition from increasingly greater with the development of computers and technology have led to a substantial change in marketing from one period to another has resulted in several types marketing.Because of this, experts in the field of marketing have defined three stages depending on how it has evolved over time, they called Marketing 1.0, Marketing 2.0 Marketing 4.0 Marketing 3.0 and later.

Keywords: Marketing concept, Marketing 1.0, Marketing 2.0, Marketing 4.0, Marketing 3.0

Cuvinte cheie: conceptul de marketing, Marketing 1.0, Marketing 2.0, Marketing 4.0, Marketing 3.0

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