Mihaela POPA


17-31 BAZELE COMPORTAMENTALE ALE COMUNICAłIILOR DE MARKETING. MODELE DE PROCESARE APLICABILE ÎN SPORT

BASIS BEHAVIOR OF MARKETING COMMUNICATIONS.
MODEL FOR PROCESSING IN SPORT
In the information processing by the consumer, and explain the
process of making the purchase decision by him there are two distinct
approaches to the way in, namely:
– The information processing – CIP, the consumer is considered a
governor analytical, systematic and logical;
– Hedonic or experiential approach, in which consumer decision based
on feelings, emotions, seeking pleasure or amusement.
The model of information processing CIP developed by the theorists is
cognitive – affective – conativ, which implies that the subject (buyer) is to solve a
problem that needs to take a major decision, which requires obtaining such
information.
Cuvinte cheie: consumator de sport, procesare, decizie, comunicaŃii
de marketing

31 BAZELE COMPORTAMENTALE ALE


17-30 GRUPURI SI COMPORTAMENT DE GRUPPARTICULARITĂłI ALE INTERACłIUNII ÎN GRUPURILE SPORTIVE

GROUPS AND GROUP BEHAVIOUR – FEATURES OF
INTERACTION IN SPORTS GROUPS
The performance and satisfaction of athletes and fans depend on
cohesion and team capacity or small group, which constitutes the basic psychosocial
reality of sports activity.
The analysis of mental and Psychosociology phenomena generated by
sports group will record some of the small group of sports-specific
characteristics that have implications for the entire process leading to it, on how
to bring training and performance.
Cuvinte cheie: grup sportiv, comportament, coeziune, eficacitate

30 GRUPURI SI COMPORTAMENT DE GRUPPARTICULARITĂłI