CULTURAL CHARACTERISTICS AND ORGANIZATION
ACTIVITIES
The term „culture” represents a system of values, ethical norms,
thinking and acting models that are thought and accepted by a collectivity and
determine the given social group to act distinctly from other social groups.
The issue of organization culture is very often discussed in relation to
innovation. The common conception is that an entrepreneurship culture has a
strong effect on innovation. Conceptual arguments for the association between
cultural characteristics and entrepreneurship have existed for decades but only
in the last years has this relationship been more studied. Entrepreneurial
activities are considered an important source of technological innovation and
economic growth. Therefore, understanding the influence of national culture on
entrepreneurship is of considerable theoretical and practical value.
Culture and communication are inseparable. The way we
communicate, what we believe, what we say, the language choices we use,
and the nonverbal signals we employ are all a function of the culture we
acquire.
Keywords: culture, organization, communication, classification
Cuvinte cheie: cultură, organizaţie, comunicare, clasificări
