29-31 MIXUL DE MARKETING ŞI IMPORTANŢA LUI


MARKETING MIX AND HIS IMPORTANCE
The essential concept of the modern theory of marketing, marketing mix
is as complex a recipe for a dish that you prepare in the kitchen, each
ingredient is essential. Each of the ingredients in the recipe should be placed in
the correct quantity and at the right time and just the right moment to turn the
recipe into a delicious tasting. Recipe ingredients are represented by P
websites marketing mix 4Ps Eugene McCarthy ‘s (Price, Product, Promotion,
Placement) which are the essential tools of the mix that are used today
successfully both in theory and in practice.
Keywords: marketing mix, price, product, promotion, placement
Cuvinte cheie: mix de marketing, preț, produs, promovare, plasament

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