Ioana Carmen IUHOS


31-33 METODA ORGANIZATORULUI GRAFIC ÎN DEZVOTAREA CREATIVITĂȚII LA STUDENȚI (ELEVI)

METHOD DEVELOPEMENT OF CREATIVITY IN GRAPHIC ORGANIZER TO STUDENTS

 

The paper present aspects of a mix of modern techniques interactive and traditional so that theeducation itself to meet the current needs of students, can boost the capabilities available to them to be as attractive and practical so trhat it can keep the interest to participate activfely in the activities proposed and carried out.

 

Keywords: graphic organizer, active learning method, spider dioagram map (spiderweb)

Cuvinte cheie: organizator grafic, metodă de învățare activă, hartă diagrama păianjen

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29-32 MODELE ȘI STADIILE DE EVOLUȚIE ALE MARKETINGULUI

MODELS AND STAGES OF DEVELOPMENT
OF MARKETING
In this paper you ar present The economic and social dynamism of the
USA was a contributory reason particularly with regard to the emergence of
marketing. Currently most authors are of the opinion that the beginnings of the
last century, belonging to the marketing, with the industrial revolution. As an
argument in this regard is the fact that marketing term was found in the
american University early barely passed.
One of the factors promoting and marketing promotion you occurrence
was the industrial revolution, triggered with the spread of machinery, which led
to the replacement of manual labor.
Here we want to introduce the development stages of marketing with
the characteristics of each stage as well as their importance.
Keywords: marketing, value creation, collaboration, creativity, co –
creation
Cuvinte cheie: marketing, creare de valoare, colaborare, creativitate,
co-creatie

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29-31 MIXUL DE MARKETING ŞI IMPORTANŢA LUI

MARKETING MIX AND HIS IMPORTANCE
The essential concept of the modern theory of marketing, marketing mix
is as complex a recipe for a dish that you prepare in the kitchen, each
ingredient is essential. Each of the ingredients in the recipe should be placed in
the correct quantity and at the right time and just the right moment to turn the
recipe into a delicious tasting. Recipe ingredients are represented by P
websites marketing mix 4Ps Eugene McCarthy ‘s (Price, Product, Promotion,
Placement) which are the essential tools of the mix that are used today
successfully both in theory and in practice.
Keywords: marketing mix, price, product, promotion, placement
Cuvinte cheie: mix de marketing, preț, produs, promovare, plasament

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29-30 METODE CLASICE DE EVALUARE VERSUS METODE MODERNE DE EVALUARE

CLASSICAL METHODS FOR EVALUATION VERSUS
MODERN METHODS OF EVALUATION
This article is intended as an analysis related to the use of classical and
modern methods for assessing student centered. A comparison between the
two types of methods.
Keywords: evaluation methods, samples, self-evaluation, portfolio, essay
Cuvinte cheie: metode de evaluare, probe, autoevaluarea, portofoliu,
referatul

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