Laura BACALI


29-32 MODELE ȘI STADIILE DE EVOLUȚIE ALE MARKETINGULUI

MODELS AND STAGES OF DEVELOPMENT
OF MARKETING
In this paper you ar present The economic and social dynamism of the
USA was a contributory reason particularly with regard to the emergence of
marketing. Currently most authors are of the opinion that the beginnings of the
last century, belonging to the marketing, with the industrial revolution. As an
argument in this regard is the fact that marketing term was found in the
american University early barely passed.
One of the factors promoting and marketing promotion you occurrence
was the industrial revolution, triggered with the spread of machinery, which led
to the replacement of manual labor.
Here we want to introduce the development stages of marketing with
the characteristics of each stage as well as their importance.
Keywords: marketing, value creation, collaboration, creativity, co –
creation
Cuvinte cheie: marketing, creare de valoare, colaborare, creativitate,
co-creatie

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