Gheorghe Daniel LAKATOS

31-29 IMPACTUL BRANDURILOR FARMACEUTICE ASUPRA DECIZIEI DE CUMPĂRARE ÎN RÂNDUL CONSUMATORILOR – STUDIU DE CAZ

Această intrare a fost publicată în 2017 Volumul 31 și etichetată Constanța-Sorela DUMITRU Elena-Simina LAKATOS Gheorghe Daniel LAKATOS Ioana BÂLC la de

IMPACT ON PHARMACEUTICAL BRANDS AMONG DRUG PURCHASE DECISION – A CASE STUDY

 

This study aimed to provide answers on the impact of medicines promotions on consumer behaviour. Article consists of the synthesis of the literature in the field of sales of medicinal products, analyse the current state of the theme and issues relating to the improvement of consumer behaviour on buying medicines, influenced by using modern means of promotion by pharmaceuticals brands. The article originality is provided by exploratory research undertaken, literature synthesis which provides an understanding of the mechanism of drug consumption behaviour under the influence of modern methods of promotion.

 

Keywords: brand medicines, consumer behaviour, market         Cuvinte cheie: brand de medicamente, comportamentul consumatorilor, piața farmaceutică

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27-19 CHINA – LA SUPERLATIV Partea a II-a

Această intrare a fost publicată în 2015 Volumul 27 și etichetată Gheorghe Daniel LAKATOS Ioan Aurel CHERECHEŞ Ioan VIDICAN Mircea BEJAN Tiberiu Romi LEHENE la de

CHINA – AT ITS BEST – Part II
One of the contestants feared you 21st century economic market (because here are the biggest fights) is China. Among the most recent achievements of the Government in Beijing is „the three Gorges Dam” on the Yangtze River-6380 km-the third longest in the world, after the Amazon and the Nile. China’s model of economic progress transmits a significant lesson to all avid States economic charts, because progress has a price, a price so high that it cannot estimate the figures. Located in the Chinese capital, Beijing, Tian An Men Square is the biggest market in the world. Its shape is rectangular, measuring an area of 44 hectares, mainly its name and the gate that leads to the Forbidden City. China has become the second world economy taking the place of Japan in 2010, after its gross domestic Product (GDP) has exceeded that of the archipelago home islands throughout the year, according to figures announced by the Japanese Government. And the superlatives continue: high-speed rail network, the longest tunnels, skyscrapers, many other daring projects, etc., etc.
Keywords: Chinese superlatives, population, pollution, high speed trains, international trade, export, supercomputers, hydropower, navigable channels, art, skyscraper etc.
Cuvinte cheie: superlative chineze, populație, poluare, trenuri de mare viteză, comerț internațional, export, supercomputere, hidroenergie, artă, canale navigabile, zgârie-nori etc.

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