INTERNAL COMMUNICATION IN ORGANIZATIONS.
AN APPROACH FROM THE PERSPECTIVE OF PUBLIC
RELATIONS
Internal communication needs to start from the premise that the
employee’s relationship with the organization is determined by the
contribution/payment relationship and should not be assimilated to a form of
internal marketing identifies employee as a client. Communication strategy with
employees is an area of specialty within the broader function of public relations,
which requires accountability and responsibility at the level of leadership. And
that’s because the management did not have to look as happy and satisfied
employees work can turn into the best ambassadors of the company.
Cuvinte cheie: comunicare internă, comunicare managerială, climat de
comunicare
Keywords: internal communication, managerial communication,
climate of communication
